About Cheryl

Cheryl Li is a multidisciplinary designer and graduate from York University/Sheridan College in Toronto, with a Bachelor of Design Honours degree. She strives to create pieces that are both visually engaging and conceptually meaningful. With a keen eye for detail, she loves to craft thoughtful experiences and moments that delight across mediums, from web, to print, and social.

She is currently Design Lead at The Evolution Empire, and was formerly at Launch Pop, HDR Inc., Tribal DDB, Palettera, and Luxe Box.

Photo by Carol W Photo.

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Personality Type

My Myers-Briggs personality type is INFJ. I care deeply about meaningful connections.
Travel Plans

When I’m not working, you can probably find me planning my next trip to Japan.
My Cafe Order

My go-to beverage is a matcha latte or a London fog. I’m a matcha and tea person always!
A Personal Touch

I love incorporating handmade elements into my work, especially hand-drawn type or calligraphy.
A Tasty Hobby

I’m an avid baker and love trying new recipes and sharing them with others!

Areas of Expertise

Branding

Strong branding builds trust, loyalty, and engagement. I aim to craft unique identities that capture your brand personality and values, and resonate deeply with audiences.

Web Design

From wireframe to finished website, I prioritize responsive, user-friendly designs that tell your brand story, and are optimized for performance and conversion.