About Cheryl

Cheryl Li is a multidisciplinary designer and graduate from York University/Sheridan College in Toronto, with a Bachelor of Design Honours degree. She strives to create pieces that are both visually engaging and conceptually meaningful. With a keen eye for detail, she loves to craft thoughtful experiences and moments that delight across mediums, from web, to print, and social.

She is currently a senior designer at Launch Pop, and has previously worked at HDR Inc., Tribal DDB, Palettera, and Luxe Box.

Photo by Carol W Photo.

  • Personality Type

    My Myers-Briggs personality type is INFJ. I care deeply about meaningful connections.

  • Travel Plans

    When I’m not working, you can probably find me planning my next trip to Japan.

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Areas of Expertise

Branding

Strong branding builds trust, loyalty, and engagement. I aim to craft unique identities that capture your brand personality and values, and resonate deeply with audiences.

Web Design

From wireframe to finished website, I prioritize responsive, user-friendly designs that tell your brand story, and are optimized for performance and conversion.

Print & Packaging

I create layered packaging experiences that build excitement and drive engagement. Every touchpoint is an opportunity to reach your audience.

Let's make something beautiful together.