EVENE

Branding, Website Design & Build, Packaging, Photography, Creative Direction

Evene was created to celebrate women’s aging with quality, science-backed supplements to support overall health & beauty longevity.

The first flagship product from Evene is Kurva Pro, a weight management synbiotic supplement that derives the pre– and probiotic benefits of patented Korean-sourced kimchi. Through a three-month market research testing period, we uncovered key insights and data to help us develop our messaging, brand positioning, and brand strategy.

We created a feminine and elegant brand identity, with calming neutrals, deep greens, and a touch of red-orange to evoke kimchi. We also designed a set of custom icons and textural illustrations as a nod to its origins in nature.

For the packaging design, we contrasted the soft, muted exterior with a lively pop of colour when the box is opened, alluding to the vibrancy that the product can bring back into the routines of daily life. As an additional brand touchpoint, we also designed the pill packaging to include a daily affirmation, to turn a dull moment into an uplifting one. Working closely with photographer Marcus Meisler, we captured the elevated feel of Evene for use on the website.

Finally, we designed and built an e-commerce website aimed to educate visitors on Kurva Pro’s unique benefits, Evene’s brand story, and provide in-depth information for clinicians.