NION HEALTH

Branding, Website Design & Build, Packaging, Photography, Creative Direction

As the culmination of decades of research, NION is a groundbreaking new electrolyte drink mix that maintains healthy cellular function and inhibits age-related degeneration.

To tell its innovative story, NION needed an evocative and immersive brand and website to match. We created a compelling brand identity and colour palette, using vibrant orange shades, deep greens and earthy tones to evoke its origins in nature and the energy it provides. As NION is derived from a crystalline granule, we also developed a custom set of patterns and icons, using crystals as a motif and dots to represent the microscopic level.

We designed a packaging system comprised of foil sachets that contrasted elegantly with a minimal, matte box. As part of the brand, we also directed a photo shoot with Soona Studios which included both photos and videos, featuring the new product packaging for beautiful, on-brand assets.

Finally, we designed an engaging and educational website that would convert visitors into customers. Working closely with a developer, we designed custom pages to learn about the story and science behind the product and bringing the NION brand to life.